NKC x Riga IFF: seminar “European film. Marketing & distribution”
Every year some 1,000 films are produced in Europe and often most of them find it difficult to get to their audience, whether at home or across the border. During the workshop on European film marketing and distribution we will discuss the current situation and try to find a solution, taking the Latvian context as the point of departure. Two foreign experts have been invited to join the debate: Sonja Topalovic of Serbia will introduce us to Festival Box Office, an Internet platform that enables one to keep track of the number of viewers at festival screenings. Meanwhile, Christian Have of Denmark will encourage us to be more creative in attracting audiences to cinemas.
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